Designed a series of football-inspired illustrations for Nike’s Nike By You customization program, featured across retail locations in the U.S. and China.

In collaboration with Nike’s Shanghai team, I developed a visual system that merges the language of the Nike Mercurial with localized cultural references—drawing from Chinese landmarks and regional patterns to create work that feels both globally consistent and locally specific.

Led the work from concept through final production, delivering hand-rendered illustrations refined into high-resolution assets for retail.

Photography: Patrick Beaudouin

Art Direction - Design - Production