Nike SB - 35mm Project
A collection and in-store event developed with Atlas and Nike SB, centered on the work of San Francisco photographers Joe Brook and Mark Whiteley.
Drawing from their 35mm photography, the project translated their visual language into product and environment, highlighting their influence on skateboarding.
Photography: Patrick Beaudouin
Art Direction - Branding - Design - Packaging - Event Design - Apparel - Campaigns

