Segment Brand Book

I joined Segment in 2018 to help shape a new visual language as part of the company’s brand refresh, including assisting in the refinement of the Segment logo.

I developed a scalable system of iconography, illustration, and UI graphics that brought consistency across product, marketing, and communications while supporting collaboration across teams, partners, and vendors.

Following launch, I helped roll out the system through the company’s digital asset management platform, streamlining access to updated brand assets across the organization.

brand design - styleguide - branding - asset management - iconography - illustration