Nike By You

Designed a series of soccer-inspired illustrations for Nike’s global “Nike By You” in-store customization program, featured across select retail locations in the U.S. and China. The project was created to represent Nike Football and draw visual inspiration from the dynamic patterns found on the Nike Mercurial soccer shoe.

I partnered closely with the Nike brand team in Shanghai to interpret creative briefs, contribute to conceptual development, and align on visual direction. For each design concept, I produced multiple sets of hand-rendered sketches that blended football-inspired themes, historical Chinese landmarks, and localized cultural elements. These motifs were integrated with Mercurial pattern language to create artwork that felt both globally relevant and regionally specific.

Once final directions were approved, I created high-resolution illustrations for production, ensuring consistency across retail surfaces and formats. The project brought together illustration, brand storytelling, and cross-cultural collaboration to enhance the Nike Football customization experience in a meaningful and visually striking way.

Photography: Patrick Beaudouin

Art Direction - Design - Production