Element Brand

To support Element’s global product line, I created a series of illustration-driven concept boards used to inspire seasonal collections across apparel, accessories, and skate decks. These boards combined cultural references, storytelling, and visual experimentation, serving as creative blueprints that guided product design and merchandising.

I worked closely with Element’s Global Creative Director to ensure each concept aligned with the brand’s evolving vision while pushing its aesthetic forward. Using my illustration skills, I developed original artwork that reflected Element’s core values and skateboarding roots, while exploring themes such as nature, mysticism, and subcultural symbolism.

To enhance the presentation and bring a tactile sense of craft to the work, we used a specialized gold foil printing process on cream base colors. This technique gave the illustrations a premium, elevated feel that reinforced the brand’s focus on detail and quality.

Each board was crafted to spark creative alignment across teams, inform product strategy, and translate into globally distributed collections. The work helped elevate Element’s creative positioning and broaden its visual language, reinforcing its reputation for thoughtful, art-driven design.

Creative Direction - Concept Development - Design - Illustration - Production